Jonas Akerlund is a Swedish film and music video director. He is most known for directing Lady Gaga’s infamous video ‘Telephone’ which featured Beyonce and also Madonna’s video for ‘Ray of light’ which won a Grammy for best music video.Akerlund forte is Stylish music videos, which often are mock forms of movie trailers and short films.
He started off in a metal band named ‘Bathory’ before finding fame from directing ‘Roxette’ Other artists Jonas Akerlund has worked with include: Christina Aguilera, Blink-182, Pink, U2, Metallica, Smashing Pumpkins, Jamiroquai, Ozzy Osbourne, Macy Gray and most recently Lady Gaga. His work is very controversional as he produced a ‘porn’ style video for ‘Rammstein’ but he has also produced lighthearted successes such as Shaggy and Ali-G’s ‘Me Julie.’
His style is very much cinematic, and his videos tend to be very long and much like a short film.
Lady Gaga’s video ‘Telephone’ very much gives the impression of exhibitionism. Its very unusual and very movie like. The video leaves many questions un-answered for the viewer for example: Why Gaga and Beyonce poison the café visitors? What will happen to them? And the video closes with ‘to be continued…’ makes the video feel like a short film.
The video has a slight essence of the film ‘Kill Bill’ because of the car used. The yellow truck was lent to Akerlund and Lady Gaga for the video from Quentin Tarantino as it was the exact same car used in ‘Kill Bill’ this also gave the video a more ‘Hollywood’ style.
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